Fitness Software Pricing Index 2026: 30 Coaching and Gym Platforms

What does fitness software cost in 2026?

Coaching software for personal trainers starts at $0 on free plans and usually costs $20 to $200 a month for 10 to 75 clients, depending on whether the vendor charges per client, per client band or a flat fee. Paid gym and studio plans start between EUR 59 and $199 a month where prices are published, while four of the fifteen gym platforms below quote on request only. This index lists 30 platforms plus Trainera, with every price taken from the vendor's own pricing page on 25 September 2026.

Trainera publishes this page and is also one of the products listed. We use the same rules for every vendor, described in how we compare fitness software, and we say where another product is the better fit.

How to read this table

Read the pricing model before the price: the same $50 means very different things under per-client, flat and per-member pricing. These are the terms used below.

• Per-client pricing: the monthly fee rises with the number of clients you coach, either per extra client or by client bands (for example 1-10, 11-25).
• Flat pricing: one monthly fee for a plan, with a client cap or unlimited clients. Your cost only changes when you move to another plan.
• Per-member pricing: the gym equivalent of per-client pricing, usually counted as active members per location.
• Quote-based pricing: the vendor does not publish a price; you get one after a sales call. We write "price on request" and never estimate it.
• White label: an app that carries your brand. It can mean your logo inside the vendor's shared app or a separate app under your own name in the App Store and Google Play. We explain the difference in own store listing vs branded shared app.

Three more rules: every price is monthly, with the yearly-billed price in brackets where the vendor shows one; prices stay in the currency the vendor showed us, because several vendors (Trainera included) set prices per country; and "from" means the vendor publishes only a starting price.

Coaching software prices: 15 platforms plus Trainera

Most coaching tools publish their prices; the main split is per-client scaling versus flat plans. Entry price is the free or cheapest plan, top price the highest published figure.

Prices checked on 25 September 2026 from each vendor's pricing page.

Notes: Trainera prices are US prices; other countries have their own on the pricing page. My PT Hub changes currency by region. FitSW prices were read from page scripts at the time of writing. Practice Better is a health-practice platform, not a fitness-only tool. Trainerize lists $135 a month at 50 clients in its FAQ.

Gym and studio software prices: 15 platforms plus Trainera

Gym software is less transparent: four of the fifteen vendors below publish no price at all, and several publish only a "starting at" figure per location. Quotes usually depend on active members, number of locations and which modules (branded app, access control, marketing) you add.

Prices checked on 25 September 2026 from each vendor's pricing page.

Notes: Trainera gym prices are US prices, set per country. Mindbody changes currency by region; Perfect Gym does not print the billing period; Magicline's member limits per package could not be verified.

Worked example: monthly cost at 10, 30 and 75 clients

At 10 clients most tools cost $20 to $80 a month; at 75 clients the spread widens to EUR 59 to $199, and per-client models such as Coachway move far above that. The table uses the cheapest published plan that fits each client count, before taxes, add-ons and payment fees.

Prices checked on 25 September 2026 from each vendor's pricing page.

How the numbers were built: PT Distinction uses Pro ($59.90 with 25 clients, then $2.40 per extra client) and Master ($89.90 with 50, then $1.60) at 75. Coachway is EUR 69 for 5 clients plus EUR 9 per extra client. FitBudd is Starter plus $4 per client above 2 at 10 clients, then Pro ($79 with 20) plus $2 per extra client. Trainerize and Harbiz are left out because our check did not capture their prices at these counts (Trainerize lists $135 at 50 clients). Exercise.com is price on request.

What the table does not show: payment fees, branded apps and add-ons can change the ranking. Trainera takes a platform fee on coaching paid inside the platform (8% on Free and Starter, 5% on Pro, 3% on Business, 1% on Enterprise); cash you record is free and you can use your own Stripe account. Coachway charges 2.4% per transaction through its built-in payments, Kahunas says it takes no commission, and most others do not publish a rate. More detail: how much personal trainer software really costs and Trainerize vs TrueCoach.

Worked example: a 150-member single-location gym

For one location with 150 active members, published prices range from $0 plus card fees (PushPress Free) to $189 (Teamup), and five vendors can only be priced after a quote. "From" marks a starting price that depends on members or modules.

Prices checked on 25 September 2026 from each vendor's pricing page.

The branded app is often the largest add-on: a member app under the gym's own name adds from $39 to EUR 349 a month where it is priced. Setup fees count in year one too (GymMaster's $450 app setup, Eversports' EUR 99 onboarding, Perfect Gym's onboarding fee). Trainera charges no setup fee and no per-member fee. See also how much gym management software costs and our gym software review.

Which pricing model fits you?

Per-client pricing is cheapest while you are small and grows with you; flat pricing costs more at the start and gets cheaper per client as you fill the plan. Before you buy, price your count today and in 12 months, add the branded app, add-ons and payment fees, and confirm the figure on the vendor's page.

• Under 10 clients: free plans (Trainera, Trainerize, Everfit, FitSW, Practice Better) or band pricing such as Hevy Coach's $25 are hard to beat.
• 20 to 75 clients: flat plans with high caps (Kahunas, My PT Hub, Trainera, Practice Better) keep the bill steady as you grow.
• Hundreds of clients: per-client ladders with deep tiers (Everfit, TrainHeroic, Hevy Coach, FitSW) publish prices that far up.
• Gyms with growing membership: flat, unlimited-member pricing (Trainera, PushPress) does not rise with sign-ups; member-tier pricing (Gymdesk, Teamup, GymMaster, Clubworx) rises at each threshold.

Where Trainera fits, and where it does not

Trainera fits trainers who want one flat price from 3 to 75 clients and gyms that want a public price with unlimited members; it is not the cheapest or best fit in every case.

Best for: coaches who want AI plan drafts they review before assigning, check-ins and messaging on every plan, clients in 26 languages including Arabic, and prices set per country; gyms that want QR check-in, turnstile support, packages, a leads CRM and card payments through their own Stripe account at a 0% platform fee, for a published monthly price.

Not the right fit for: coaches whose clients already live in the Hevy app (Hevy Coach is built around it); strength teams that need per-athlete pricing into the thousands (TrainHeroic publishes tiers up to 1,000); nutrition and health practices that need EHR-style tools (Practice Better); gyms that want a free plan (PushPress, Magicline and Clubworx offer one, Trainera does not); gyms that want exposure to new clients through a consumer marketplace, which Mindbody offers; and anyone who needs Apple Watch apps or widgets inside a white-label app, which Trainera does not promise.

If you want to test it, the Free plan holds 3 real clients with no card: create a trainer account. Gym owners can read what Core and White Label include.

Related reading

• How we compare fitness software
• Own store listing vs branded shared app
• How Much Does Personal Trainer Software Really Cost in 2026?
• How Much Does Gym Management Software Cost in 2026?
• White-Label Fitness App Pricing: What It Really Costs in 2026