Best White-Label Gym Apps in 2026: Branded Member App Providers Compared

A 2026 comparison of white-label gym app providers, from Trainera and ABC Glofox to Mindbody, Virtuagym, WellnessLiving, Exercise.com and PushPress, judged on one question: what does each one actually put under your gym's brand?

Trainera Team

September 23, 2026

7 min read

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What are the best white-label gym apps in 2026?

The main white-label gym app providers in 2026 are Trainera, ABC Glofox, Mindbody, Virtuagym, WellnessLiving, Exercise.com and PushPress. What separates them is not the feature list but how deep the branding goes: your logo and colours inside the vendor's shared app, or a native iOS and Android app listed in the stores under your gym's own name.

This page compares them on that one question. For the basics, read what a white-label gym app is, and for a feature checklist, see what to look for in gym software with a branded member app. Competitor details are summarised from each vendor's public pages at the time of writing, so confirm them in a demo before you sign.

Two levels of branding: which one are you buying?

Almost every gym platform sells one of two branding levels, and many sell both.

Level 1, branding inside a shared app. Members download the vendor's app, find your gym and see your logo, colours and name inside. Nothing to publish, but the store listing and the home-screen icon belong to the vendor.
Level 2, your own store app. A native iOS and Android app listed on the App Store and Google Play under your gym's name. Members search for your gym, install your icon, and your push notifications arrive under your name.

A useful rule: a push notification always carries the name of the app that sends it. In a shared app that is the vendor, in your own store app it is you.

White-label gym app providers compared

Most providers offer an own store app, but usually as a higher tier or an add-on, and few publish the price. Here is what each one puts under your brand, at the time of writing.

Provider	Level 1: shared app	Level 2: own store app	Store submission	How the own app is sold
Trainera	Core: your logo, colours and gym name in the Trainera app	White Label plan: native iOS and Android app under your name	Handled by Trainera	Own plan, public flat price, unlimited members
ABC Glofox	Shared Glofox member app	Custom Branded Member App	Confirm in demo	Optional add-on on Essential and Boost, included on Elite
Mindbody	Mindbody consumer marketplace app	Branded App	Handled by Mindbody	Add-on beyond the base plan, quote-based
Virtuagym	Confirm in demo	Custom branded app	Confirm in demo	No public price list, quote after demo
WellnessLiving	WellnessLiving-branded Achieve app (Basic plan)	Achieve White Label plan	By WellnessLiving, on your own Apple developer account	Extra monthly fee per location
Exercise.com	Confirm in demo	Custom-branded apps are the core offer	Managed service runs your Apple developer account	Quote after demo
PushPress	Free shared PushPress Member App	Branded Member App	Built by PushPress, iOS needs your own Apple developer account	Add-on on top of its plans

Trainera

Trainera fits gyms that want both levels on one system at a public, flat price. On Core, members use the Trainera app and see your gym name, logo and colours throughout the member app and your gym website. On White Label, you get your own branded iOS app on the App Store and Android app on Google Play, push notifications sent under your brand, store submission and review handled by Trainera, a dedicated account manager, priority support and 50 GB of document storage.

Inside, members get a QR member card next to their upcoming bookings, booking for the next two weeks, training and nutrition plans from your trainers, workout logging and meal tracking, measurements, photos and personal records, chat with the gym and their trainer, and push announcements. AI is switched on per membership package: drafts come from 1,800+ exercises and 1,100+ recipes, and trainers approve them. The app runs in 26 languages, including right-to-left Arabic, with local currencies.

In the United States Core is $149 and White Label $299 a month, roughly double, with unlimited members, no per-member fee, no setup fee and monthly billing. See pricing for your country. Migration of members, packages, expiry dates, trainers and plans is free. The trade-offs: White Label is arranged on a call rather than bought self-serve, while Core you can pick yourself with a 7-day trial.

ABC Glofox

ABC Glofox suits boutique and class-led studios that want booking and a branded app from one vendor. Members can use the shared Glofox app, and the Custom Branded Member App lists your studio in the App Store and Google Play under its own name. It is an optional add-on on the Essential and Boost plans and included on Elite, so check which tier your quote is for. If coaching and nutrition inside the app matter to you, test that part in the demo.

Mindbody

Mindbody's strength is its consumer marketplace app, where people discover and book studios. That reach happens under Mindbody's brand, not yours. The Branded App is sold as an add-on beyond the base plan, and Mindbody handles App Store and Google Play publishing. Pricing is quote-based. It suits studios that want marketplace discovery and a branded app side by side.

Virtuagym

Virtuagym is a European all-in-one platform with coaching and member engagement tools, and it offers a custom branded app on the App Store and Google Play with your logo and colours. There is no public price list, so ask in the demo whether the branded app is part of your package and who submits and maintains the store listing.

WellnessLiving

WellnessLiving documents both levels clearly. On the Basic plan, clients use the WellnessLiving-branded Achieve app at no extra cost. The White Label plan gives you your own branded app, built and submitted by WellnessLiving on your own Apple developer account, for an extra monthly fee per location. With several sites, multiply that fee by your locations.

Exercise.com

Exercise.com builds its offer around custom-branded apps for gyms and coaches, with scheduling, workouts and payments in one place. Its managed apps service creates and runs the Apple developer account for you and handles App Store approval. Pricing is quoted after a demo. It suits businesses that want a heavily customised app scoped with sales.

PushPress

PushPress is built for CrossFit-style boxes and functional gyms. Every member can use the free shared PushPress Member App, and the Branded Member App is an add-on published under your gym's own listing. PushPress does the design and build, but for iOS you need your own Apple developer account. It suits boxes that want class booking and community first and the branded app as an upgrade.

Which level of branding do you need?

Choose by how members find and use your gym, not by the words white label on a pricing page.

In-app branding is enough if members join at the front desk and you mainly want a QR card, bookings and plans in your colours. Trainera Core covers this.
Your own store app is worth it if members should find you by name in the stores, your push notifications must arrive under your brand, or the app is part of a premium membership. Trainera White Label covers this.
A fully custom build only makes sense when you need features no platform offers. See white-label vs custom-built gym apps.

Ask every provider the same questions: which plan includes the store app, who submits it and on whose developer account, and whether the price depends on member numbers. For costs, read white-label fitness app pricing, and for gym software beyond branding, see the best gym management software in 2026. Coaching clients on your own rather than running a gym? Compare the best white-label fitness apps for personal trainers.

Want your gym's brand on your members' phones? Compare both levels on Trainera for gyms, or start Core with a 7-day trial.

Frequently Asked Questions

What is the best white-label gym app in 2026?

It depends on the branding level you need. For a native iOS and Android app under your gym's name with a public, flat price and unlimited members, Trainera White Label fits best. ABC Glofox and PushPress suit class-led studios and boxes that add a branded app on top, Mindbody pairs a branded app with its consumer marketplace, and WellnessLiving, Virtuagym and Exercise.com sell branded apps through quotes or per-location fees.

What is the difference between a branded member app and a white-label gym app?

A branded member app often means your logo, colours and gym name inside the vendor's shared app, which members install from the vendor's store listing. A white-label gym app in the full sense is a native app on the App Store and Google Play under your gym's own name, with push notifications arriving under your brand. On Trainera, the Core plan gives you the first and the White Label plan gives you the second.

Which gym software includes a branded app without per-member fees?

Trainera prices both gym plans flat per gym, fixed per country, with unlimited members, no per-member fee and no setup fee. In the United States, Core is $149 a month and White Label, which adds your own iOS and Android app, is $299 a month. With other providers the branded app is usually a higher tier, an add-on or a per-location fee, so ask for a total quote at your member count.

Can a new gym launch its own branded app within 30 days?

No provider fully controls the date, because Apple and Google review every app before it goes live. Ask each provider for its current timeline in writing and whether you first need your own Apple developer account, as some providers require one. With Trainera, store submission and review are handled for you and White Label is arranged on a call, while Core can be picked yourself and starts with a 7-day trial.

Do push notifications come under my gym's name?

Only when members use an app published under your gym's name. A push notification always carries the name of the app that sends it, so in a shared vendor app it comes from the vendor's app. On Trainera White Label, push notifications are sent under your brand from your own iOS and Android app. On Core, your broadcasts reach members inside the Trainera app, where they see your gym's name and brand.

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