Best White-Label Fitness Apps for Personal Trainers (2026 Comparison)

Which white-label fitness apps are best for personal trainers in 2026?

The best white-label fitness app is the one that reaches the branding level you need at a pricing model that still works when your roster doubles. Whether you search for a white-label personal training app or a branded app for fitness coaches, "white label" can mean anything from your colours inside a vendor's app to your own listing on the App Store and Google Play, so this comparison sorts nine platforms by that ladder: Trainera, ABC Trainerize, Everfit, FitBudd, My PT Hub, Hubfit, Kahunas, PT Distinction and Exercise.com. For the basics, read our white-label fitness app explainer first.

The branding ladder: four levels

Branding comes in four steps, and each step usually costs more than the one before.

1. Colours - your palette inside the vendor's app.
2. Logo - your logo where clients log in and train.
3. Web portal or domain - a client-facing site on your own domain.
4. Your own store listing - an app under your name on the App Store and Google Play.

Each step is sold in one of four ways: included, on a higher tier, as an add-on, or by custom quote.

White-label fitness apps compared

Where each vendor's own pricing page put its highest branding level at the time of writing (September 2026). Plans change, so confirm before you buy.

The vendors, one by one

The short version: your own store app is the expensive step almost everywhere, and vendors differ mainly in where they put it.

Trainera

Trainera is personal trainer software with plans, check-ins, nutrition and payments in one system. "Every paid plan includes the white-label client app." What grows with the plan is how much of your brand it carries: custom colours from the Pro plan, your logo and a coaching website on your own domain from the Business plan, and a fully branded app under your name on the App Store and Google Play as a custom build. Trainers pay per plan, never per client: Free is $0 for up to 3 clients with no card, then Starter $19.99, Pro $49.99 and Business $99 a month in the US (see pricing). Clients get one app on web, iOS and Android in 26 languages, and migration from Trainerize, My PT Hub, Kahunas or Everfit costs nothing. The trade-off: the store app is a custom build, not a self-serve switch.

ABC Trainerize

Trainerize's Custom Branded App is an add-on on Pro plans: Android gets a standalone Google Play listing, while iOS clients download the main Trainerize app and see your branding after sign-in. Your own Apple listing comes with the Studio plans. Weighing a move? See our Trainerize alternatives.

Everfit

Everfit puts your logo and colours into the client app from its Pro plan, a useful middle step. A full white-label app is an Enterprise conversation with sales, and advanced meal planning is an add-on.

FitBudd

FitBudd is built around the coach's own app. Lower tiers theme a shared FitBudd app; the fully white-labelled iOS and Android app sits on Super Pro with a one-time setup fee. Looking for FitBudd alternatives for a branded app? Our Trainera vs FitBudd comparison goes deeper.

My PT Hub

My PT Hub sells branding as two add-ons: a Custom Branded App with your icon, logo and colours for a one-time fee, and a White Label App with your own store listing, billed monthly from Premium.

Hubfit

Hubfit's Premium plan brands the Hubfit app, your pricing page and client emails. "White-Label" is listed on its Enterprise tier, so ask which tier gives you your own store listing.

Kahunas

Kahunas is built for online coaches who run on weekly check-ins. Its own branded iOS and Android app is reserved for the top Ultimate plan; lower plans use the shared Kahunas app.

PT Distinction

PT Distinction includes custom branding and custom-branded iOS and Android apps from its Pro tier, not only at the top. Its Basic plan has no custom branding. Ask how the iOS listing is set up for your account.

Exercise.com

Exercise.com pairs custom-branded apps with scheduling, payments and online training, priced by quote after a demo. It suits larger, sales-led businesses more than a solo coach.

Which branding level do you actually need?

Most coaches need less branding than they think, and your own store app pays off only when people already search for your name.

• New coach: a clean client app matters more than your logo. Test with a few real clients first; Trainera's Free plan holds up to 3 clients with no card.
• Established 1:1 coach: colours, logo and a coaching website on your own domain make the path from sales page to app look like one business. On Trainera that is the Business plan.
• Coach with a content audience: your own App Store and Google Play listing matters when followers search for you. Treat it as its own project and compare included tiers with a custom build, as our no-code branded app guide explains.

Branding for nutrition coaches

A white-label fitness and nutrition app only helps a nutrition coach if meal plans, food logging and check-ins live in the same app as training. Before you pay for branding, check:

• A recipe library with macros and a meal plan builder, not only a food log.
• Check-ins with measurements next to the nutrition data.
• Whether nutrition is included or an add-on on your tier.

Trainera builds nutrition plans from 1,100+ recipes with macros, with meal tracking in the client app and the AI Food Scanner on the client Premium plan. See also best nutrition coaching software.

What is the cheapest white-label fitness app?

There is no single cheapest option: it depends on your roster size and how high up the ladder you go. Per-client tiers look cheapest with a small roster and rise as you grow, while a flat plan price stays predictable.

Count the plan at your real client count, branding add-ons and setup fees, and the fee on client payments. On Trainera the fee on in-platform payments is 8% on Free and Starter, 5% on Pro, 3% on Business and 1% on Enterprise; cash you record is free, while card processing and App Store or Google Play commission on in-app purchases are charged separately. The full cost model is in our white-label pricing guide.

The bottom line

If you want a branded client app, nutrition and payments in one place at a flat price per plan, Trainera is built for that, and your brand grows with the plan. For branded iOS and Android apps at a published price, PT Distinction includes them from a mid tier, FitBudd and Kahunas on higher tiers, and Trainerize and My PT Hub as add-ons. Start free and compare the platform with your current tool.

Related reading

• Best Personal Trainer Software in 2026 (Compared)
• Best Platform for Online Personal Trainers 2026
• Trainera vs Hubfit: Honest 2026 Comparison
• FitBudd Pricing Explained: What It Really Costs Trainers
• How to Switch Coaching Platforms Without Losing Clients